Analyzing Media Messages: Using Quantitative Content by Daniel Riffe PDF

By Daniel Riffe

ISBN-10: 0805852980

ISBN-13: 9780805852981

Studying Media Messages: utilizing Quantitative content material research in learn presents a entire and understandable advisor to undertaking content material research learn. It establishes a proper definition of quantitative content material research; provides step by step guideline on designing a content material research research; and explores intensive learn questions that recur in content material research, in such parts as dimension, sampling, reliability, information research, validity, and expertise. This moment variation continues the concise, available process of the 1st version whereas providing an up to date dialogue and new examples. The objective of this source is to make content material research comprehensible, and to supply an invaluable advisor for amateur and skilled researchers alike. followed by means of particular, useful examples of present and vintage functions, this quantity is suitable to be used as a main textual content for content material research coursework, or as a supplemental textual content in examine equipment classes. it's also an imperative reference for researchers in mass verbal exchange fields, political technological know-how, and different social and behavioral sciences.

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Example text

Ellis et al. acknowledged their study’s questionable external validity (its generalizability to psychologists whose works were not indexed or abstracted) because most scholarly research is published by a minority of scientists in any discipline. Content analysis has been used to examine evolution of other academic disciplines. For example, Duncan (1991) used 100 key words to classify content of articles published in two clinical psychology and two health psychology journals to characterize the most important theoretical issues facing both disciplines.

Rapidly evolving computer online services continue to spawn multiple concerns, legal and otherwise, about message content (Ekstrand, 2002; Morris & Ogan, 1995). Two decades ago, few music 34 Analyzing Media Messages videos existed, but concern about their content quickly prompted researchers to describe the extent of the sex-and-violence themes in them (Baxter, DeRiemer, Landini, Leslie, & Singletary, 1985; Vincent, Davis, & Boruszkowski, 1987). Consider the continuing concern of psychologists, sociologists, and media critics about the content of “sleaze” talk shows and so-called reality programming (and the picture a viewer might develop of the boundaries of acceptable behavior, public exhibitionism, and remediation of psychological, moral, and behavioral disorders); concern and criticism gain momentum when backed with systematic descriptive study of the programs (Greenberg, Sherry, Busselle, Rampoldi-Hnilo, & Smith 1997).

Personal Web home pages might be examined to determine what kind of “self the creator is projecting to the online masses (Dominick, 1999; Papacharissi, 2002). Browsers chancing on web-page advertising for candidates Bill Clinton and Bob Dole during the 1996 presidential campaign encountered new departures in negative advertising. Bush, online mudslinging had reached the point that Wicks and Souley (2003) found three fourths of the releases posted on the candidates’ sites contained attacks on the opponent.

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Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series) by Daniel Riffe


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