Read e-book online On-Premise Catering: Hotels, Convention & Conference PDF

By Patti J. Shock

ISBN-10: 0471389080

ISBN-13: 9780471389088

Catering and particular occasions are a fast-growing region in contemporary nutrition and beverage undefined. On-premise catering money owed for approximately two-thirds of all catering revenues, encompassing meals produced on-sit in resorts, marriage ceremony amenities, convention facilities, golf equipment and different venues. This book--the just one of its kind--covers the innovations and data which are necessary to good fortune in on-premise catering

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Additional resources for On-Premise Catering: Hotels, Convention & Conference Centers, and Clubs

Sample text

The caterer will have to be aware of traditions like these to avoid disappointing and/or insulting guests. Ethnic weddings, such as Italian and Greek weddings, are quite often very extravagant affairs. The wedding is the ultimate theme party, as discussed further in Chapter 3. Wedding anniversaries. Wedding anniversaries are often surprise celebrations hosted by adult children to mark milestone years. The silver 25th wedding anniversary is especially popular. The "party planning children" generally need a good deal of advice on putting together their celebrations.

Additional income may also be generated by up$elling, thank-you gift baskets for parents, and the like. Revenue and profit goals must be reasonable. "Booking pace" is the term used to describe the amount of business a catering sales manager is expected to sell within a prescribed time frame. It is useless to set unrealistically high goals, because the certain failure to attain them can deplete employee morale and badly skew business projections. By the same token, the catering executive must be willing to take some risks when setting these goals.

Business-related associations generate a tremendous amount of meetings and conventions business. Caterers encounter two major types of business-related associations: the trade association and the professional association. A trade association represents persons employed in a particular trade. Membership is usually sponsored and paid for by the member's employer. For instance, the American Culinary Federation (ACF) is a trade association, for which membership dues are generally paid by the chefs' employers.

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On-Premise Catering: Hotels, Convention & Conference Centers, and Clubs by Patti J. Shock


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